Logo & Mark
LevelUp Logo & Mark
The LEVELUP logotype and the standalone U symbol are the primary visual signatures of LevelUp Media. This guide shows the approved logo versions and color pairings, the clearspace and minimum sizes to respect, the six logo misuse rules, and where to download the official vector files.
LEVELUP Wordmark
The horizontal LEVELUP logotype is the primary brand signature for web headers, official communications, corporate stationery, and partner lockups. Never retype, redraw, or stretch.
Wordmark Color Versions & Drive Packages
Production asset packages for the horizontal wordmark in Blue Orchid, Dark Navy, and Light backgrounds.
Electric brand version on Blue Orchid (#3343FF) fields and digital banners.
Inverted white logotype for dark navy (#070732) broadcast & nighttime media.
Standard dark navy signature on crisp white (#FFFFFF) or light stationery.
Icon Type #2: 'UP'
The 'UP' Icon is an autonomous shorthand brand mark. Distinct from the full horizontal wordmark, it is optimized for square avatars, broadcast corner bugs, merchandise embroidery, and compact badge placements.
Icon Type #2 'UP' Color Versions (Official Drive Downloads)
Production asset packages for the 'UP' icon across Blue Orchid, Dark Navy, and Light background suites.
Electric orchid blue edition for digital brand badges, app icons, and social stories.
High-contrast dark edition for deep navy interfaces, broadcast bugs, and dark mode screens.
Navy 'UP' glyph for print collateral, white merchandise tags, and light UI.
Icon Type #1: 'U' Symbol
The standalone geometric 'U' Symbol is the foundational core mark used as the browser favicon, mobile app icon anchor, and standard clearspace measurement unit.
Clearspace & Minimum Scale
Always protect the visual integrity of the mark by preserving minimum clearspace around all edges, equal to the height of the 'U' symbol:
Never scale below this resolution on screen interfaces to preserve stroke clarity.
Ensures high-dpi sharp reproduction across stationery, business cards, and brochures.
Logo Misuse Prohibitions
The six strict rules for brand mark integrity across all internal and partner communications:
Do Not Distort or Stretch
Never condense, expand, skew, or disproportionately scale the wordmark or mark.
Do Not Recolor Unapproved
Never use unauthorized bright gradients, neon strokes, or unapproved colors outside the brand palette.
SPORTS MEDIA 2026Do Not Crowd Clearspace
Always maintain an exclusion zone equal to the full height of the 'U' mark on all sides.
Do Not Use On Low Contrast
Never place the navy wordmark on dark background images without a high-contrast container.
Do Not Rotate or Tilt
The mark must always sit strictly horizontal at a zero-degree baseline angle.
Do Not Retype the Wordmark
Always use the official master vector asset files. Never approximate by re-typing in bold fonts.
Frequently Asked Questions
What is the primary LevelUp logo?
The horizontal LEVELUP logotype is the primary brand signature for web headers, official communications, corporate stationery and partner lockups. Never retype, redraw or stretch it.
When do I use the U symbol or the UP badge?
The standalone U symbol is the foundational core mark, used as the browser favicon and as the clearspace unit. The UP icon is a shorthand mark for square avatars, broadcast corner bugs, merchandise embroidery, compact badges and app icons.
How much clearspace does the logo need?
Keep an exclusion zone equal to the height of the U symbol on all sides of the mark.
What is the minimum logo size?
On screen the minimum scale is 120px wide by 32px high. In print it is 28mm wide by 8mm high.
What logo mistakes should I avoid?
Do not distort or stretch it, recolor it with unapproved colors, crowd its clearspace, place it on low-contrast backgrounds, rotate or tilt it, or retype the wordmark.
Where can I download the logo files?
Vector SVG files and the color-version packages are on this page and in the Asset Index & Downloads.