Primary Brand Palette
Deep Navy functions as the foundation anchor, while Blue Orchid represents primary brand energy. White and light blue create editorial breathing room.
The LevelUp color system is built on Blue Orchid and Deep Navy, with Pitch Green, Electric Green and Trophy Gold as strategic accents and neutral greys for balance. This guide lists the exact HEX values for every ramp and the WCAG AA contrast rules for pairing colors correctly.
Deep Navy functions as the foundation anchor, while Blue Orchid represents primary brand energy. White and light blue create editorial breathing room.
Accent colors are used selectively for proof points, metrics emphasis, and specific sports contexts. Pitch Green is dedicated to Football presentation decks and pitch collateral, Electric Green for performance conversion metrics, and Trophy Gold for cricket decks and championship achievements.
Blue Orchid (#3343FF) is the primary brand energy color and Deep Navy (#070732) is the dark foundation anchor. White and light blue give the layouts editorial breathing room.
Football decks and pitch collateral use Pitch Green (#014E3D) with Electric Green (#A6E35F).
Cricket decks and championship achievements use Blue Orchid (#3343FF) with Trophy Gold (#FFC845).
No. Use the pure color ramps from the palette and never add arbitrary colors.
The color system includes WCAG AA contrast rules for approved color pairings.
Select a swatch or its copy button on this page to copy the exact HEX value.