Primary Brand Palette

Deep Navy functions as the foundation anchor, while Blue Orchid represents primary brand energy. White and light blue create editorial breathing room.

PRIMARY BRAND ENERGY
Blue Orchid
Core interactive & brand signature color
Blue Orchid Ramp System
#070732
#3343FF
#6673FF
#B3B9FF
#FFFFFF
CORE FOUNDATION
Deep Navy
Core dark foundation and high-contrast editorial field

Strategic Accent Palette

Accent colors are used selectively for proof points, metrics emphasis, and specific sports contexts. Pitch Green is dedicated to Football presentation decks and pitch collateral, Electric Green for performance conversion metrics, and Trophy Gold for cricket decks and championship achievements.

FOOTBALL DECKS & SPORTS CONTEXT
Pitch Green & Light Green
⚽ Football Category
Dedicated palette for Football presentation decks & pitch collateral
Football Pitch Ramp System
#013728 (Deep)
#014E3D (Dark)
#A6E35F (Electric)
ACCENT / PERFORMANCE
Electric Green
High-energy conversion metrics
ACCENT / CRICKET🏏 Cricket
Trophy Gold
Championship & cricket collateral

Frequently Asked Questions

What are the main LevelUp brand colors?

Blue Orchid (#3343FF) is the primary brand energy color and Deep Navy (#070732) is the dark foundation anchor. White and light blue give the layouts editorial breathing room.

Which colors are used for football?

Football decks and pitch collateral use Pitch Green (#014E3D) with Electric Green (#A6E35F).

Which colors are used for cricket?

Cricket decks and championship achievements use Blue Orchid (#3343FF) with Trophy Gold (#FFC845).

Can I add other colors?

No. Use the pure color ramps from the palette and never add arbitrary colors.

Does the palette meet contrast standards?

The color system includes WCAG AA contrast rules for approved color pairings.

How do I copy a color code?

Select a swatch or its copy button on this page to copy the exact HEX value.