Logo Vector Assets

Direct vector downloads for web, print collateral, broadcast graphics, and partner agency applications:

Asset NameCategoryFormatUsage DescriptionLink
LEVELUP Primary WordmarkLogoSVGPrimary brand logotype for web headers & collateralDownload SVG
Standalone 'U' SymbolLogoSVGIcon mark, social avatar, broadcast corner watermarkDownload SVG
'UP' Secondary MarkLogoSVGSecondary badge mark for merchandise & video lower-thirdsDownload SVG
LEVELUP Wordmark (Blue Edition)WordmarkCOLOR / DRIVEElectric blue orchid horizontal logotype suite for primary brand applicationsOpen Drive ↗
LEVELUP Wordmark (Dark Edition)WordmarkCOLOR / DRIVEInverted white & deep navy horizontal logotype for dark backgroundsOpen Drive ↗
LEVELUP Wordmark (Light Edition)WordmarkCOLOR / DRIVEStandard deep navy horizontal wordmark on clean white paper & light stationeryOpen Drive ↗
Icon Type #2 'UP' (Blue Edition)Icon MarkCOLOR / DRIVEElectric blue orchid 'UP' mark suite for badges, avatars, and app iconsOpen Drive ↗
Icon Type #2 'UP' (Dark Edition)Icon MarkCOLOR / DRIVEHigh-contrast inverted 'UP' mark for dark mode screens & broadcast corner bugsOpen Drive ↗
Icon Type #2 'UP' (Light Edition)Icon MarkCOLOR / DRIVENavy 'UP' mark on white backgrounds for merchandise tags and light printOpen Drive ↗
Brand Guide Book (Official Manual)ManualPDF / DRIVEOfficial brand identity manual, rules, and guidelines documentationOpen Drive ↗
App Icon Suite (iOS / Android / Web)IconICON / DRIVEOfficial mobile application icons, favicon assets, and app store graphicsOpen Drive ↗
Business Cards PackageCollateralPRINT / DRIVEOfficial business card vector source files, print specs, and templatesOpen Drive ↗
Official Letterhead SuiteCollateralDOC / DRIVECorporate letterhead document templates & print stationery filesOpen Drive ↗
Sample Social Media CreativesSocialPOST / DRIVE1:1 high-impact campaign & statistics highlight post creativesOpen Drive ↗
Brand Collaterals Suite (Master Folder)CollateralDRIVE / SUITEMaster collection containing business cards, letterheads, and social creativesOpen Drive ↗
Social Media DPs (Avatars / Icons)SocialPNG / DRIVECurated suite of 3 official social media display pictures & profile avatarsOpen Drive ↗
Complete Logo Folder (EPS / PNG)PackageZIP / DRIVEFull EPS print vectors & transparent PNG asset suiteOpen Drive ↗

Brand Typefaces

Font files for desktop publishing, pitch deck creation, and web platform integration:

Font FamilyRoleFormatLicense & SourceDownload Link
Radio Canada BigDisplay HeadlinesTTF / WEBGoogle Fonts / Open Font LicenseGoogle Fonts ↗
GeistBody Copy & UIOTF / WEBVercel / SIL Open Font LicenseGoogle Fonts ↗
Space GroteskNumerals & MetricsTTF / WEBGoogle Fonts / Open Font LicenseGoogle Fonts ↗

Frequently Asked Questions

What can I download from the Asset Index?

Vector logos, the wordmark and UP icon color suites, the brand guide book, an app icon suite, the business cards package, the letterhead suite, sample social media creatives and the brand font files.

Which logo file formats are available?

The primary wordmark, the standalone U symbol and the UP secondary mark are available as vector SVG files.

Is there a PDF version of the brand manual?

Yes. The Brand Guide Book is the official brand identity manual, with the rules and guidelines in one document.

Where do I find the app icons and favicon assets?

The App Icon Suite covers official iOS, Android and web icons, favicon assets and app store graphics.

Where can I get the font files?

Font files for desktop publishing, pitch decks and web integration are listed on this page and on the Typography page.